Are you sending the proper message to your target market or your potential customer base? It is important to keep your marketing message simple and I am sure you know that, but the question is are you keeping that message simple? It is very easy to send out a convoluted message and many companies send out messages that actually confusing to the customer as to what their company is about. This can cause conflicts in the customers mind and actually prevent them from buying from you. If they do not buy from you they will buy from your competitor and a percentage of the sale goes into their marketing campaign, which probably has a better and more simple are message than you do and therefore you lose twice. Marketing is much about communication to your target market and it is about keeping the message simple and sometimes the simpler the better. During my 27 years in business we often used slogans in our advertising and marketing and even put to use all the side of our trucks and service vehicles. We were in the business of cleaning cars on site and also cleaning fleets of trucks. For the vehicles that went to the office buildings are message was; We come to you! And $5.00 On-site Car Wash, Home or Office and if you look at those you can see that they are quite simple and CarWashGuys.com was indeed able to capitalize on that very simple message over and over again in many different advertising venues. Perhaps you will consider this in 2006. |
